Activation campaigns
Communication, activation
Before René Romer started TransCity, he specialized in result-driven and directly measurable action marketing campaigns. He did this for six years in his position as a strategy director at TBWA Netherlands, and in the years before that as an action marketer at Reaal Insurance.
That experience comes in handy for action marketing campaigns aimed at bicultural Dutch consumers. TransCity regularly develops online activation campaigns. Naturally, we target bicultural communities through social media such as Instagram, Facebook and Tiktok, we use Adwords on foreign websites that are visited from Dutch or Belgian IP addresses, but we also run targeted Spotify campaigns aimed at specific regions and music tastes. What’s also successful is the promotion we do via YouTube and WhatsApp.
This page contains an image of an older online campaign about donor registration aimed at new residents, people who came to live in the Netherlands only in recent years. Please also have a look at the image of an activation campaign for WWF Netherlands aimed at Surinamese Dutch.
An interesting case in which we have used social media for a completely different purpose was the quantitative market research that TransCity did in the Netherlands, Germany and the United Kingdom, commissioned by Nutricia Australia. Not only were face-to-face interviews conducted at locations frequented by Chinese Dutch and Chinese Germans, but we also successfully tested the use of Chinese social media such as WeChat and QQ for research purposes. And with great results.
In 2021 and 2022 we were active, among other things, for the covid campaigns of the central government, in which we reach and activate bicultural Dutch via Insta, Facebook, YouTube, WhatsApp and Tiktok, among other things, with targeted communication in 12 different languages.
Want to learn more?
Call us on + 31 10 843 08 40.
Before René Romer started TransCity, he specialized in result-driven and directly measurable action marketing campaigns. He did this for six years in his position as a strategy director at TBWA Netherlands, and in the years before that as an action marketer at Reaal Insurance.
That experience comes in handy for action marketing campaigns aimed at bicultural Dutch consumers. TransCity regularly develops online activation campaigns. Naturally, we target bicultural communities through social media such as Instagram, Facebook and Tiktok, we use Adwords on foreign websites that are visited from Dutch or Belgian IP addresses, but we also run targeted Spotify campaigns aimed at specific regions and music tastes. What’s also successful is the promotion we do via YouTube and WhatsApp.
This page contains an image of an older online campaign about donor registration aimed at new residents, people who came to live in the Netherlands only in recent years. Please also have a look at the image of an activation campaign for WWF Netherlands aimed at Surinamese Dutch.
An interesting case in which we have used social media for a completely different purpose was the quantitative market research that TransCity did in the Netherlands, Germany and the United Kingdom, commissioned by Nutricia Australia. Not only were face-to-face interviews conducted at locations frequented by Chinese Dutch and Chinese Germans, but we also successfully tested the use of Chinese social media such as WeChat and QQ for research purposes. And with great results.
In 2021 and 2022 we were active, among other things, for the covid campaigns of the central government, in which we reach and activate bicultural Dutch via Insta, Facebook, YouTube, WhatsApp and Tiktok, among other things, with targeted communication in 12 different languages.
Want to learn more?
Call us on + 31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz