Alzheimer Turkish, Moroccan Dutch
Communication, activation
Very small changes in a person's behavior or abilities can be seen in the early stages of Alzheimer's disease: someone may suddenly forget recent events or be confused. In the middle stage of Alzheimer's disease, the changes become more and more apparent: someone is more likely to become upset, angry, aggressive or suspicious.
Commissioned by Alzheimer Netherlands, TransCity and Dreamers Inc. developed videos aimed at the children of parents with a Moroccan or Turkish background. The primary goal is to encourage children and/or caregivers of affected parents to contact Alzheimer Netherlands when the early or middle phase of Alzheimer's disease is recognized. They can then receive advice on how to deal with it and on how and where to ask for support.
A social media campaign is conducted, videos and editorial articles are published in ethnic media, and brochures in various languages are distributed.
The videos record the personal stories of Rachida Iaallala and Gul Dolap-Yavuz. The videos are in Dutch, Moroccan Arabic, Tamazight and Turkish. Separately, there are short edits that are boosted among the target group as an Insta Story.
Want to know more?
Call us on +31 10 843 08 40
Very small changes in a person's behavior or abilities can be seen in the early stages of Alzheimer's disease: someone may suddenly forget recent events or be confused. In the middle stage of Alzheimer's disease, the changes become more and more apparent: someone is more likely to become upset, angry, aggressive or suspicious.
Commissioned by Alzheimer Netherlands, TransCity and Dreamers Inc. developed videos aimed at the children of parents with a Moroccan or Turkish background. The primary goal is to encourage children and/or caregivers of affected parents to contact Alzheimer Netherlands when the early or middle phase of Alzheimer's disease is recognized. They can then receive advice on how to deal with it and on how and where to ask for support.
A social media campaign is conducted, videos and editorial articles are published in ethnic media, and brochures in various languages are distributed.
The videos record the personal stories of Rachida Iaallala and Gul Dolap-Yavuz. The videos are in Dutch, Moroccan Arabic, Tamazight and Turkish. Separately, there are short edits that are boosted among the target group as an Insta Story.
Want to know more?
Call us on +31 10 843 08 40
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz