Campaign on road safety
Social media marketing
Safety in traffic is important for adults, but certainly for their children. That is why Veilig Verkeer Nederland has, among other educational items, made a coloring page. It contains images on road traffic signs and rules.
Parents can search for all the images in their own neighborhood together with their children. Once they find one, it can be colored in
Commissioned by Veilig Verkeer Nederland, the coloring page was brought to the attention of bicultural communities in the Netherlands through a social media campaign. In this way, parents are activated to help their children behave as safely as possible in traffic.
In 2022 the focus was on Turkish and Moroccan Dutch plus the Arabic-speaking and Tigrinya-speaking target group. The intention is to expand the campaign in 2023 with other bicultural target groups
Want to learn more?
Call us on +31 10 843 08 40.
Safety in traffic is important for adults, but certainly for their children. That is why Veilig Verkeer Nederland has, among other educational items, made a coloring page. It contains images on road traffic signs and rules.
Parents can search for all the images in their own neighborhood together with their children. Once they find one, it can be colored in
Commissioned by Veilig Verkeer Nederland, the coloring page was brought to the attention of bicultural communities in the Netherlands through a social media campaign. In this way, parents are activated to help their children behave as safely as possible in traffic.
In 2022 the focus was on Turkish and Moroccan Dutch plus the Arabic-speaking and Tigrinya-speaking target group. The intention is to expand the campaign in 2023 with other bicultural target groups
Want to learn more?
Call us on +31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz