Covid-19 campaign 2022-2023
Communication, activation
In December2022 and January 2023, TransCity and Dreamers Inc were responsible for two new Covid campaigns: a campaign on the importance of a repeat vaccination and a second campaign on the relevance of self-testing during the holiday season.
A large part of the campaigns was online (display ads). We developed Turkish-language, Arabic-language, Polish-language and English-language display ads for (mostly) foreign news websites - ads were shown to those with a Netherlands IP-address and a relevant non-Dutch language setting.
In addition, we conducted a Dutch-language display campaign via (mainly) Mediahuis (including Telegraaf and Metro) and DPG Media (including AD, Volkskrant and NU.nl).
Online media targeting the Surinamese and Turkish communities in the Netherlands were also used, as well as Chinese language print titles such as China Times and Asian News.
In addition, radio commercials were placed on FunX radio, targeting the urban youth, and the Surinamese-Dutch radio channels Amor FM, Ujala and Stanvaste.
The campaign resulted in many tens of thousands of visits to the Government Covid information websites.
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In December2022 and January 2023, TransCity and Dreamers Inc were responsible for two new Covid campaigns: a campaign on the importance of a repeat vaccination and a second campaign on the relevance of self-testing during the holiday season.
A large part of the campaigns was online (display ads). We developed Turkish-language, Arabic-language, Polish-language and English-language display ads for (mostly) foreign news websites - ads were shown to those with a Netherlands IP-address and a relevant non-Dutch language setting.
In addition, we conducted a Dutch-language display campaign via (mainly) Mediahuis (including Telegraaf and Metro) and DPG Media (including AD, Volkskrant and NU.nl).
Online media targeting the Surinamese and Turkish communities in the Netherlands were also used, as well as Chinese language print titles such as China Times and Asian News.
In addition, radio commercials were placed on FunX radio, targeting the urban youth, and the Surinamese-Dutch radio channels Amor FM, Ujala and Stanvaste.
The campaign resulted in many tens of thousands of visits to the Government Covid information websites.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
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