Covid-19 information campaigns
Communication, research, web design
Commissioned by the Dutch government, communication aimed at bicultural Dutch people was developed to prevent the spread of the corona virus. For example, Dreamers Inc. and TransCity developed more than twenty infomercials aimed at bicultural youth in collaboration with city youth channel FunX. Please find a small selection below.
We also developed and adapted foreign-language corona information. For example, the walk-in vaccination campaign was translated into eleven different languages and publicized through social media (including programmatic advertising based on language settings), culture-specific shops and culture-specific media (online, print, radio). Furthermore, flyers in eleven different language variants were distributed through various locations of the Public Health Service (GGD), among others.
Other-language campaigns developed or adapted by TransCity and Dreamers Inc. included home contamination, quarantine, curfew, the corona self-test, the corona entry ticket, and Ramadan in times of corona.
In addition to culture-specific communication, TransCity and Dreamers Inc. also perform research. Commissioned by Tabula Rasa, we held single interviews with Turkish and Moroccan Dutch people about the corona self-test. We also conducted single interviews about corona information on behalf of the Netherlands Red Cross, among others with residents with a Polish, Bulgarian, Turkish and Moroccan background.
TransCity also provided programmatic advertising on behalf of the Neherlands Red Cross, aimed at people living in the Netherlands who do not have a citizen service (BSN) number, but who do want a corona vaccine or corona test.
Dreamers Inc. also did casting of bicultural extras for national Covid-19 commercials.
In2022, we have added the booster vaccination to the walk-in vaccination campaign.
Want to learn more?
Call us on + 31 10 843 08 40.
Commissioned by the Dutch government, communication aimed at bicultural Dutch people was developed to prevent the spread of the corona virus. For example, Dreamers Inc. and TransCity developed more than twenty infomercials aimed at bicultural youth in collaboration with city youth channel FunX. Please find a small selection below.
We also developed and adapted foreign-language corona information. For example, the walk-in vaccination campaign was translated into eleven different languages and publicized through social media (including programmatic advertising based on language settings), culture-specific shops and culture-specific media (online, print, radio). Furthermore, flyers in eleven different language variants were distributed through various locations of the Public Health Service (GGD), among others.
Other-language campaigns developed or adapted by TransCity and Dreamers Inc. included home contamination, quarantine, curfew, the corona self-test, the corona entry ticket, and Ramadan in times of corona.
In addition to culture-specific communication, TransCity and Dreamers Inc. also perform research. Commissioned by Tabula Rasa, we held single interviews with Turkish and Moroccan Dutch people about the corona self-test. We also conducted single interviews about corona information on behalf of the Netherlands Red Cross, among others with residents with a Polish, Bulgarian, Turkish and Moroccan background.
TransCity also provided programmatic advertising on behalf of the Neherlands Red Cross, aimed at people living in the Netherlands who do not have a citizen service (BSN) number, but who do want a corona vaccine or corona test.
Dreamers Inc. also did casting of bicultural extras for national Covid-19 commercials.
In2022, we have added the booster vaccination to the walk-in vaccination campaign.
Want to learn more?
Call us on + 31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz