Qualitative research

TransCity frequently conducts qualitative marketresearch among bicultural Dutch. Throughout the years TransCity has organized more than 250 focus groups and single interviews with bicultural Dutch and bicultural Belgians.

Clients included NS (Dutch Railways, see image),Achmea, Rabobank, PepsiCo (Pepsi Max, Quaker), Heineken/Al Ahram Breweries (NL/EG), TNT, Unicef, Unilever, Greenpeace, SOA Aids Netherlands, Simpel Telecom, GWK Travelex , De Lotto/Lucky Day, KNVB (Netherlands Footbal Association), UPC/Ziggo, Vrumona, Royal Netherlands Air Force, Netherlands Red Cross, BASE Company (BE), Tax Authorities, National Government, National Police, Core Telecom (BE), Telesur, Türk Telekom Mobile (BE), Mobistar/Orange (BE), Spotta, Lebara Mobile, Municipality of Rotterdam, Municipality of The Hague, Omroep Human, Amsterdam Rijksmuseum, The Hague Historical Museum.

Conversations are about the most diverse topics. Some discussion themes concern the labor market and the ambitions of highly educated bicultural Dutch people. There is also a lot of talk about the opportunities for product introductions on the Dutch or Belgian market.

In addition, we organize pre-tests of communication campaigns (partly) aimed at bicultural Dutch. Of course, our interviews also concerned more serious social issues, including environmental issues,volunteering work and Covid-19.

The conversations we had with bicultural young people in a youth detention center were special, where the focus was on their future prospects, what their ambitions are and how they can achieve them in the future. To enthuse them for the conversation, FunX joined DJ Morad (as role model) at the table.

We also organized taste tests with Indian expats on behalf of Mars Food.

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