Travelex & Lotto -Joint promotions
Marketing, communication, activation
Because Dreamers Inc. and TransCity work for various clients who wish to serve the same target group but are not competitors, we regularly manage to link two or more parties together. Better results at lower costs can then sometimes be achieved through joint promotions.
An example is the joint promotion of Lotto/Lucky Day with GWKTravelex/Western Union. For Lotto/Lucky Day, TransCity was mainly involved in the development of activation concepts aimed at Surinamese and Antillean Dutch people, whereas GWK Travelex, with the Western Union service they used to represent, focused on the target groups who regularly transfer money abroad.
TransCity also organized focus groups for GWK Travelex with consumers from a wide variety of backgrounds, including Afghan, Australian, Filipino, Chinese, Dominican, Antillean, Armenian, Polish, Bulgarian, American, Turkish, Moroccan, Thai, Ethiopian, Moluccan, Surinamese and more.
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Want to learn more?
Call us on +31 10 843 08 40.
Because Dreamers Inc. and TransCity work for various clients who wish to serve the same target group but are not competitors, we regularly manage to link two or more parties together. Better results at lower costs can then sometimes be achieved through joint promotions.
An example is the joint promotion of Lotto/Lucky Day with GWKTravelex/Western Union. For Lotto/Lucky Day, TransCity was mainly involved in the development of activation concepts aimed at Surinamese and Antillean Dutch people, whereas GWK Travelex, with the Western Union service they used to represent, focused on the target groups who regularly transfer money abroad.
TransCity also organized focus groups for GWK Travelex with consumers from a wide variety of backgrounds, including Afghan, Australian, Filipino, Chinese, Dominican, Antillean, Armenian, Polish, Bulgarian, American, Turkish, Moroccan, Thai, Ethiopian, Moluccan, Surinamese and more.
Want to learn more?
Call us on +31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz