Royal Netherlands Air Force
Communication, research
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TransCity and Dreamers Inc. regularly work for government organizations.
Defense occupies a somewhat separate place within the segment of government organizations, as it is actually a large employer brand.
The way (labor market) campaigns for defense are developed has more in common with major brands than with the way other government organizations go public.
TransCity has worked intensively for the Royal Netherlands Air Force for 8 years.
From pre-recruitment to recruitment of bicultural youth: school events, sponsored television shows, online communication, PR/Free Publicity, sponsored articles in culture-specific and cross-cultural media, infomercials at FunX and direct mail, as well as group visits to various air bases.
This page contains, among other things, a now historic excerpt from an interview between Willie Wartaal, who had just broken through withthe smash hit "Watskeburt?!" (De Jeugd van Tegenwoordig), and the then upcoming Badr Hari. The fragment is from a sponsored television series for the then still existing The Box Music Television, in which TransCity commissioned young people to think about the theme of loyalty and identity. To what extent did cultural backgrounds influence whether or not they wanted to represent the Dutch flag in defence in general and the Royal Air Force in particular?
Other excerpts from this series produced under the responsibility of TransCity can also be seen on this page.
The theme of identity and loyalty was also addressed in print media on behalf of the Air Force, as can be seen in the article with Chinese young people below. Also visible below is the poster that announced the debates at secondary schools.
Want to learn more?
Call us on + 31 10 843 08 40.
TransCity and Dreamers Inc. regularly work for government organizations.
Defense occupies a somewhat separate place within the segment of government organizations, as it is actually a large employer brand.
The way (labor market) campaigns for defense are developed has more in common with major brands than with the way other government organizations go public.
TransCity has worked intensively for the Royal Netherlands Air Force for 8 years.
From pre-recruitment to recruitment of bicultural youth: school events, sponsored television shows, online communication, PR/Free Publicity, sponsored articles in culture-specific and cross-cultural media, infomercials at FunX and direct mail, as well as group visits to various air bases.
This page contains, among other things, a now historic excerpt from an interview between Willie Wartaal, who had just broken through withthe smash hit "Watskeburt?!" (De Jeugd van Tegenwoordig), and the then upcoming Badr Hari. The fragment is from a sponsored television series for the then still existing The Box Music Television, in which TransCity commissioned young people to think about the theme of loyalty and identity. To what extent did cultural backgrounds influence whether or not they wanted to represent the Dutch flag in defence in general and the Royal Air Force in particular?
Other excerpts from this series produced under the responsibility of TransCity can also be seen on this page.
The theme of identity and loyalty was also addressed in print media on behalf of the Air Force, as can be seen in the article with Chinese young people below. Also visible below is the poster that announced the debates at secondary schools.
Want to learn more?
Call us on + 31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz