KWF inclusive communication
Research
For KWF Dutch Cancer Society, TransCity and Dreamers Inc. are conducting research among bicultural Dutch. We conducted 34 single interviews with Dutch people with backgrounds in one or more African, Asian, South American or Eastern European countries. Some of them have or have had the disease. Others have friends or family with the disease.
The resulting insights are applied in discussions with varied focus groups. These focus groups are primarily about communication.
From all these insights, communication will be developed or tightened up in the autumn of 2023, which will come closer to the perceptions of bicultural target groups.
Want to learn more?
Call us on +31 10 843 08 40
For KWF Dutch Cancer Society, TransCity and Dreamers Inc. are conducting research among bicultural Dutch. We conducted 34 single interviews with Dutch people with backgrounds in one or more African, Asian, South American or Eastern European countries. Some of them have or have had the disease. Others have friends or family with the disease.
The resulting insights are applied in discussions with varied focus groups. These focus groups are primarily about communication.
From all these insights, communication will be developed or tightened up in the autumn of 2023, which will come closer to the perceptions of bicultural target groups.
Want to learn more?
Call us on +31 10 843 08 40
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz