Media Research
Research
In 2006, TransCity and Motivaction took the initiative to conduct a media reach survey among Turkish, Moroccan, Surinamese and Caribbean Dutch citizens, as a supplement to the widely accepted KO, NLO and NOM national media research.
The first survey took place in 2007. The survey was then repeated every two years. In 2022, the eighth edition of this large-scale survey has been published.
Previous editions increasingly revealed that:
- The media consumption of bicultural Dutch differs substantially from that of native Dutch.
- People with bicultural backgrounds recognize themselves less in Dutch media.
- Appreciation for the national Dutch media is lower than among native Dutch.
The surveys are largely funded by participants who have their own questions included. They are reported on separately. The results of the media questions are available to all participants.
Below is a fictitious sample page from the comprehensive media report that participants receive.
In 2006, TransCity and Motivaction took the initiative to conduct a media reach survey among Turkish, Moroccan, Surinamese and Caribbean Dutch citizens, as a supplement to the widely accepted KO, NLO and NOM national media research.
The first survey took place in 2007. The survey was then repeated every two years. In 2022, the eighth edition of this large-scale survey has been published.
Previous editions increasingly revealed that:
- The media consumption of bicultural Dutch differs substantially from that of native Dutch.
- People with bicultural backgrounds recognize themselves less in Dutch media.
- Appreciation for the national Dutch media is lower than among native Dutch.
The surveys are largely funded by participants who have their own questions included. They are reported on separately. The results of the media questions are available to all participants.
Below is a fictitious sample page from the comprehensive media report that participants receive.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz