National Police (Netherlands)
Communication, research
Commissioned by the National Police in the Netherlands and in collaboration with FunX radio, Dreamers Inc. and TransCity developed four special infomercials aimed at bicultural youth in 2021 and 2022. The infomercials were voiced by Chief of Police Central Netherlands Martin Sitalsing, Brigadier Cleve Hewitt and youth officers Aicha Boumni and Cemal Özdemir.
The infomercials emphasize the importance that the police attaches to an inclusive work environment. In doing so, they do not 'run away' from the fact that discrimination, racism and ethnic profiling by the police sometimes occurs. At the same time, it is made clear that the police wants to eradicate this – whereever it happens - and that bicultural Dutch can play an important role in this.
Furthermore, the social component within the police force is especially emphasized in the infomercials, a component that appears to be particularly appealing among bicultural youth.
The appeal of the infomercials has also been tested among bicultural youth, with very favorable results.
Want to learn more?
Call us on + 31 10 843 08 40.
Commissioned by the National Police in the Netherlands and in collaboration with FunX radio, Dreamers Inc. and TransCity developed four special infomercials aimed at bicultural youth in 2021 and 2022. The infomercials were voiced by Chief of Police Central Netherlands Martin Sitalsing, Brigadier Cleve Hewitt and youth officers Aicha Boumni and Cemal Özdemir.
The infomercials emphasize the importance that the police attaches to an inclusive work environment. In doing so, they do not 'run away' from the fact that discrimination, racism and ethnic profiling by the police sometimes occurs. At the same time, it is made clear that the police wants to eradicate this – whereever it happens - and that bicultural Dutch can play an important role in this.
Furthermore, the social component within the police force is especially emphasized in the infomercials, a component that appears to be particularly appealing among bicultural youth.
The appeal of the infomercials has also been tested among bicultural youth, with very favorable results.
Want to learn more?
Call us on + 31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz