De Nederlandse Kluis
Marketing, communication, casting
From the moment that the large banks in the Netherlands started to close most smaller bank branches, a large number of bank safes to be rented by bank customers were lost. And that is exactly the kind of services that bicultural Dutch consumers use a lot. For example, to store their dowry. A few years ago, De Nederlandse Kluis skilfully took advantage of this gap in the market, which had been given away by the major banks.
In just a few years time, the company has grown into a sizeable organization with 40 bank vault locations throughout The Netherlands. TransCity was closely involved in the development of various social campaign videos aimed at Turkish and Moroccan Dutch consumers. In addition, TransCity was also responsible for the recruitment of the 12 Moroccan and Turkish-Dutch models for their role in six online commercials, as well as the supervision and management of these models.
Furthermore, TransCity developed radio commercials for De Nederlandse Kluis, target group-specific out of home campaigns and promos (see below), engaged micro-influencers, advises on the media to be used, develops online banners and event promotion, and takes care of media buying, including editorial content in Turkish-Dutch media.
Want to learn more?
Call us on +31 10 843 08 40.
From the moment that the large banks in the Netherlands started to close most smaller bank branches, a large number of bank safes to be rented by bank customers were lost. And that is exactly the kind of services that bicultural Dutch consumers use a lot. For example, to store their dowry. A few years ago, De Nederlandse Kluis skilfully took advantage of this gap in the market, which had been given away by the major banks.
In just a few years time, the company has grown into a sizeable organization with 40 bank vault locations throughout The Netherlands. TransCity was closely involved in the development of various social campaign videos aimed at Turkish and Moroccan Dutch consumers. In addition, TransCity was also responsible for the recruitment of the 12 Moroccan and Turkish-Dutch models for their role in six online commercials, as well as the supervision and management of these models.
Furthermore, TransCity developed radio commercials for De Nederlandse Kluis, target group-specific out of home campaigns and promos (see below), engaged micro-influencers, advises on the media to be used, develops online banners and event promotion, and takes care of media buying, including editorial content in Turkish-Dutch media.
Want to learn more?
Call us on +31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz