Mars Food - Taste Tests
Research, consultancy
On behalf of Mars Food, TransCity organized a series of taste tests among Indian expats in the city of Amstelveen. It concerned the development of new packaged foods for the Indian market. In total we organized 3 rounds of taste tests, after each round the composition was further adjusted based on the research results. A fourth round of taste tests was organized in India itself.
The extensive networks built up over many years by TransCity and Dreamers Inc. in multicultural Netherlands sometimes result in assignments in areas in which we are less experienced, but which we are then able to carry out well by hiring external specialists and making use of our extensive networks. This is why TransCity and Dreamers Inc. also present themselves as network agencies.
Our specialism focuses on marketing and communication in order to reach and activate culturally diverse communities, based on solid target group insights (for which we often conduct our own research) in the most diverse areas. But no one is a specialist in everything. That is why we work on numerous projects with external specialists in sub-areas.
Want to learn more?
Call us on +31 10 843 08 40.
On behalf of Mars Food, TransCity organized a series of taste tests among Indian expats in the city of Amstelveen. It concerned the development of new packaged foods for the Indian market. In total we organized 3 rounds of taste tests, after each round the composition was further adjusted based on the research results. A fourth round of taste tests was organized in India itself.
The extensive networks built up over many years by TransCity and Dreamers Inc. in multicultural Netherlands sometimes result in assignments in areas in which we are less experienced, but which we are then able to carry out well by hiring external specialists and making use of our extensive networks. This is why TransCity and Dreamers Inc. also present themselves as network agencies.
Our specialism focuses on marketing and communication in order to reach and activate culturally diverse communities, based on solid target group insights (for which we often conduct our own research) in the most diverse areas. But no one is a specialist in everything. That is why we work on numerous projects with external specialists in sub-areas.
Want to learn more?
Call us on +31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz