Wecycle targeting the Polish community
Communication
There are more than half a million consumers in the Netherlands with a 1st or 2nd generation Eastern European background. Eastern European is defined as coming from one of the countries behind the former 'iron curtain'.
TransCity also targets Eastern European audiences on behalf of its clients, including Polish, Romanian and Bulgarian audiences. For Wecycle, TransCity developed a campaign in 2022 for the fourth consecutive year, aimed at the Polish target group, as a spin-off from the campaign developed by Hansnel and aimed at broader public groups. Objective: to provide information on returning lamps and luminaires that were removed during construction and installation work, for the purpose of recycling.
In recent years, for example, out of home advertising was done in the immediate vicinity of Polish supermarkets, as well as online and social media advertising. Information was also provided during a trade fair for Poles working in the Netherlands. In addition, TransCity arranged for the distribution of cotton shopping bags via Polish supermarkets. The bags of course carried the message of Wecycle.
In the 2018 Wecycle campaign, TransCity also targeted citizens with Bulgarian and Romanian backgrounds. In an online campaign developed by TransCity on donor registration, other Eastern Europeans were also among the target group, including many Bulgarians with a Turkish background living in the Netherlands. In the media questionnaire that TransCity carries out every two years in cooperation with Motivaction, Poles living in the Netherlands have also been included as a research target group for a number of years.
The educational videos below are part of the 2022 campaign. Below you will find an image from the fall 2020 campaign.
Want to learn more?
Call us ons +31 10 843 08 40.
There are more than half a million consumers in the Netherlands with a 1st or 2nd generation Eastern European background. Eastern European is defined as coming from one of the countries behind the former 'iron curtain'.
TransCity also targets Eastern European audiences on behalf of its clients, including Polish, Romanian and Bulgarian audiences. For Wecycle, TransCity developed a campaign in 2022 for the fourth consecutive year, aimed at the Polish target group, as a spin-off from the campaign developed by Hansnel and aimed at broader public groups. Objective: to provide information on returning lamps and luminaires that were removed during construction and installation work, for the purpose of recycling.
In recent years, for example, out of home advertising was done in the immediate vicinity of Polish supermarkets, as well as online and social media advertising. Information was also provided during a trade fair for Poles working in the Netherlands. In addition, TransCity arranged for the distribution of cotton shopping bags via Polish supermarkets. The bags of course carried the message of Wecycle.
In the 2018 Wecycle campaign, TransCity also targeted citizens with Bulgarian and Romanian backgrounds. In an online campaign developed by TransCity on donor registration, other Eastern Europeans were also among the target group, including many Bulgarians with a Turkish background living in the Netherlands. In the media questionnaire that TransCity carries out every two years in cooperation with Motivaction, Poles living in the Netherlands have also been included as a research target group for a number of years.
The educational videos below are part of the 2022 campaign. Below you will find an image from the fall 2020 campaign.
Want to learn more?
Call us ons +31 10 843 08 40.
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Dreamers Inc. and TransCity are specialists in inclusive marketing and communication. The closer you get to the diverse perspectives of your diverse target groups, the better the (commercial) results. Over 60 million EU consumers have bicultural backgrounds.
Address
Rotterdam Office
Rotterdamsedijk 248-A
3112 BP Schiedam
The Netherlands
Brussels Office
Rue de Bretagne 17, b4
1200 Woluwe-Saint-Lambert
Belgium
Contact
+31 10 843 08 40
+31 6 536 806 75
+31 6 280 835 47
+32 2 765 09 92
transcity@transcity.biz